If agriculture is to have any chance of answering current challenges of water scarcity, limited land, and a quickly growing world population , we must have new and improved techniques and technologies. The problem is that agricultural innovation has not kept pace. This is where sustainable investment is key. By focusing on what is needed, and then finding a way to make the solution profitable (rather than looking for how make a profit, regardless of whether it benefits anyone), we build a more sustainable economy.
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